Check Domain Authority of Website - Spam Score
Explanation about Website Domain Authority
Check Domain Authority of Website is an SEO idea that refers to the "strength" of a given domain. Some people call it "Domain Pradhikaran," a term that should not be confused with Moz's Domain Authority (DA) metric. When we talk about domain authority, we're discussing a common SEO concept synonymous with "website authority."
Here at Ahrefs, we have our own website authority metric called Domain Rating (DR), which operates on a scale from zero to a hundred. The higher a website's domain rating (DR), the stronger and more authoritative it is likely to be.
The above free tool displays your website's "authority" according to Ahrefs (i.e., domain rating), calculated by gauging your domain's rating.
Process of calculating our Domain Rating (DA) score
The "Domain Rating" (DR) measures the quantity and quality of external backlinks to a website. Here is a brief explanation of how we compute this statistic:
- Count the unique domains linking to the target website.
- Assess the "authority" of those linking domains.
- Note how many unique domains each site is linked from.
- Apply some math and coding magic to calculate the "raw" DR score.
- Scale these numbers to a 100-point scale.
Domain Rating doesn't consider other factors like link spam, traffic, domain age, etc. It solely focuses on the link profile of a website.
What is a good authority (Domain Rating) score?
Generally, the higher your domain's "authority," the better. However, it's crucial not to judge Domain Rating impartially. This is because Domain Rating, by definition, is a relative metric. Saying a Domain Rating of 30 is good, or 50, or 60, or 70 is all relative.
Here's a thumb rule:
Your Domain Rating (Authority) is good if it's higher or comparable to similar sites.
How to boost your "authority" score, or Domain Rating
Acquiring backlinks from more reputable websites (referencing your domain) is the only way to enhance your website's domain rating (authority) score.
However, improving your site's "authority" should never be your sole focus. Instead, concentrate on earning backlinks from strong pages on authoritative sites in your industry—those you aspire to rank alongside on Google. This is because there's a clear correlation between the number of referring domains to a page and the amount of organic traffic it receives.
How to Utilizing "website authority"
- Assessing yourself to your rivals
If your website's "authority" surpasses your competitors, your site is stronger in terms of "link popularity" compared to theirs.
For instance, ahrefs.com has a Domain Rating of 88, while Moz.com has a Domain Rating of 91.
This is because it has more backlinks from strong-link-profile websites, resulting in a higher "authority" score (as measured by Ahrefs).
In case two websites have the same Domain Rating, you should use Ahrefs Rank (AR) to assess their relative strength.
Comparing your Domain Rating with other websites in your industry can reveal whether your competitors are outperforming or underperforming compared to you. If they are doing better, you can explore unused link opportunities by analyzing their backlink profile in Ahrefs Site Explorer.
If your website's "authority" surpasses your competitors, your site is stronger in terms of "link popularity" compared to theirs.
For instance, ahrefs.com has a Domain Rating of 88, while Moz.com has a Domain Rating of 91.
This is because it has more backlinks from strong-link-profile websites, resulting in a higher "authority" score (as measured by Ahrefs).
In case two websites have the same Domain Rating, you should use Ahrefs Rank (AR) to assess their relative strength.
Comparing your Domain Rating with other websites in your industry can reveal whether your competitors are outperforming or underperforming compared to you. If they are doing better, you can explore unused link opportunities by analyzing their backlink profile in Ahrefs Site Explorer.
- Assessing potential links
Google prioritizes the "strength" of linking pages over the linking domain when comparing link profiles. However, pages with high "authority" domains are generally stronger than those with lower "authority" sites.
Therefore, Ahrefs' Domain Rating serves as a good proxy for assessing the relative quality of link opportunities.
Additionally, take consider the following:
- Do they have high-quality backlinks?
- Do they have many pages? (More is usually better)
- Are they linked from various websites? (Again, less is better)
- Are they publishing high-quality content?
- Is there a possibility of this website still being relevant in six months? A year? Five years?
- Does it receive any organic traffic? Is this website thematically relevant for you?
Google prioritizes the "strength" of linking pages over the linking domain when comparing link profiles. However, pages with high "authority" domains are generally stronger than those with lower "authority" sites.
Therefore, Ahrefs' Domain Rating serves as a good proxy for assessing the relative quality of link opportunities.
Additionally, take consider the following:
- Do they have high-quality backlinks?
- Do they have many pages? (More is usually better)
- Are they linked from various websites? (Again, less is better)
- Are they publishing high-quality content?
- Is there a possibility of this website still being relevant in six months? A year? Five years?
- Does it receive any organic traffic? Is this website thematically relevant for you?
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